It’s not really about “Us”, it’s about you.  

Our story is not what’s important, you are, so here is some information about how our background and expertise benefit you, our valued client and seeker of product superiority.

With over 30 years of product & package testing expertise, on behalf of America’s most respected brands, we have helped hundreds of products succeed in market.

 

EXPERTISE ACROSS CONSUMER PACKAGED GOODS (CPG) AND DURABLES LANDSCAPES:

DMG GUIDING PHILOSOPHY

 
 

We appreciate the predictiveness of classical marketing research techniques and seek to combine them with cutting-edge technologies to bring deeper, richer insights to support Marketing, Product Development (R&D), and Executive Management’s critical decision-making.


President & Founder:

Jeremy Netka started Diagnostic Measurement Group out of a deep love and appreciation for product research.  After client-side Insights roles at Nestle USA and M&M/Mars, Jeremy designed and executed qualitative and quantitative research studies across a broad range of product and service categories as a consultant.  

Utilizing a career’s time in product-focused research, Jeremy has assembled a team of highly trained researchers, statisticians, and designers, all with a passion to help our clients bring highly successful products to market.